Beyoncé Unveils Cécred Haircare Line and Grant Program

Beyoncé Launches Cécred with Eight Hair Products

Beyoncé has introduced her highly-anticipated haircare line, Cécred, now available exclusively on Cécred.com. The debut collection, known as the Foundation Collection, features eight products designed to cleanse, condition, nourish, and repair hair. This range caters to all hair textures, from straight to coily, and is suitable for virgin, color-treated, chemically-processed, and heat-styled hair.

Products in the Foundation Collection

Clarifying Shampoo & Scalp Scrub: This product combines exfoliants, fermented purple willow bark, and tea tree oil to effectively remove buildup and residue from the hair and scalp.
Hydrating Shampoo: Infused with hyaluronic acid, this shampoo deeply hydrates, leaving hair visibly nourished, manageable, and strong.
Moisturizing Deep Conditioner: Formulated with an African oil blend and shea butter, this conditioner moisturizes, softens, and improves hair manageability.
Reconstructing Treatment Mask: Featuring the brand’s patent-pending Bioactive Keratin Ferment, this mask reduces damage, increases strength, and improves shine after just one use.
Fermented Rice & Rose Protein Ritual: This product transforms fermented rice and rose powder into a water-activated hair rinse to strengthen strands.
Moisture Sealing Lotion: A multi-tasking leave-in lotion that seals, smooths, and styles with a light hold.
Nourishing Hair Oil: A silicone-free blend of 13 oils and plant-based extracts designed to lock in moisture and add a soft shine.
Ritual Shaking Vessel: A luxurious vessel for mixing the Fermented Rice & Rose Powder with water to create a fortifying hair rinse treatment.

Benefits of Bioactive Keratin Ferment

Restores hair’s shine
Doubles hair’s resistance to breakage
Makes hair twice as smooth
Repairs damage from chemical processing
Enhances hair’s structural integrity

Cécred x BeyGOOD Grant Program

In conjunction with the launch, Cécred has partnered with BeyGOOD, the Knowles-Carter philanthropic foundation, to create the Cécred x BeyGOOD grant program. This initiative aims to support talent, promote professionalism, and foster entrepreneurship within the hair industry.

Grant Program Details

The program will award an annual $500,000 USD in cosmetology school scholarships and salon business grants across five cities known for their diverse hairstylist communities: Atlanta, Chicago, Houston, Los Angeles, and New Jersey.

Eligibility Criteria

Applicants must operate within one of the five select cities: Atlanta, Chicago, Houston, Los Angeles, or New Jersey.
Demonstrated financial need due to hardship.
Must be a licensed barber, hair stylist, or cosmetologist for a minimum of two years.
Must have a lease agreement for a salon, suite, booth, or chair, or proof of salon business ownership.
Business must have been operational for at least one year.
Applications must be submitted by March 20, 2024, at 11:59 PM EST.

For more information and to apply, visit Cécred.com.